Genre Planning

As a group we've decided that the genre we're most likely to pursue for our final music video is the indie genre. The group all enjoy indie music, so we'd all be satisfied with the song chosen and hopefully there'll be no squabbles! Along with this, we feel that indie would be best for us as the lyrics are usually quite slow and therefore we'd be able to lip-sync them a lot easier. Also, indie music usually holds a strong beat which will allow us to edit to the beat easily and hopefully produce a good music video!
In addition to the indie genre, we've had a look into electro-rock/electro-pop as these genres also have good beats that we can edit well to. These genres also don't produce a lot of videos and when they do they're pretty abstract, so that will stop us from trying to subconsciously replicate anything and help us to produce a more original music video.
For now, we aim to focus more on the indie genre, so I've collected a few music video conventions common to the genre indie:

• Often uses a narrative
• Occasionally includes diegetic sounds (i.e. birds chirping at the beginning of the video)
• Shots tend to include close up, establishing, long, wide and are usually cut up with fast paced editing or are slow (depending on the beat)
• Emotion is conveyed
• Black and white is commonly used