Digi-Pak Process

Here's the half-finished front and back cover of my dig-pak! I'm really pleased with how it's progressing so far, but it's been quite hard having to figure out all of the features of photoshop.

I still need to add a few key features, such as a barcode, copy write and other pieces, however I'm feeling quite confident about the process so far! I'll have a vlog up soon discussing my progress.

Reshooting shots

While looking at our old footage, we decided that weren't completely satisfied the filming we had done previously in the gym. The best plan of action was to reshoot a few bits, and to also film a couple more shots to bulk up our video just in case we didn't like the new shots either.
We decided to get a few uniform shots in, which resulted in being the best ones (in my mind, anyway).

The shots that were more strenuous for us to film were the ones that featured Janadhi's regular clothes being swapped with her new army clothes. We probably shot and reshot the scene at least 20x over, due to the problem of spacing and accidentally having our faces and clothes in the scene by mistake. It looked very unprofessional, so we had to continue filming until we got a shot that we were satisfied with. It was a long process, but worth it!

Editing

Even with the lack of final shots, my group and I are trying out hardest to complete all of the editing we possibly can. We can see a clear difference between editing in AS and A2, due to having to have all of the shots change on beat with the music, making it a little harder for us! It's an activity that we're all enjoying though, and is giving us inspiration for more filming, which is never a bad thing.

Digi-Pak font

With my digi-pak in progress, I've been looking at the smaller details in a lot focus. I've decided to use a website 'DaFont' to browse fonts that I might use for my final product. I'm currently most interested in 'Shoreline Script Bold'.

Analysis of advertisements

Lana Del Rey:

• -       Star Image, large icon of star overlapping name

• -       Vintage styling and backdrop

• -       Bold, plain text, matches well with mise-en-scene

• -       Name important, largest text

• -       Release dates, songs featured

• -       ‘Amazon’ featured

• -       Clear link between Album and Advert

Florence and The Machine:

• -       Large Star Image, fills the frame, goes over the edges

• -       Artistic, unrealism with lungs over body

• -       Dark colour palate, makes star and small features stand out, vintage feel

• -       Light text, bold against dark colour scheme, artistic text, italic

• -       Songs featured, website URL

• -       Release date

• -       Clear link between Album and Advert

Album magazine advertisement research

As a task, I've looked at four different magazine advertisements for different albums in the indie genre. This has given me an insight to how different advertisements vary, and the range of different techniques I can use when creating my advert. From the research, it's clear that most advertisements in the indie genre use the convention of 'star image' with a more artistic or 'quirky' look. These are the four that I looked at:

Less of 'star image', more artistic take

'Star image' with vintage aspects

'Star image' along with an artistic, rustic look

'Star image' present, with a vintage, rustic element.

Digi-Pak Inspiration and Brainstorming

I've been inspired by a variety of different factors while brainstorming ideas about the digi-pak, and my two main inspirations are digi-paks already created by artists of the indie genre and the nature aspects of our music video. I'm planning to explore the route of nature and paintings, much like the digi-pak previously posted by Bon Iver. The nature element is a key feature within our music video, and I plan to tie this is with both my digi-pak and advertisement.
Other aspects I've considered exploring alongside more nature based artwork is the idea of 'star image'. I could create this by overlaying an image of the 'star' on a nature background, still ensuring that my digi-pak links to my music video.