We're having to collect more audience feedback (questionnaire) so as to determine our audience (who we're targeting our music video at). My group and I have a pretty solid idea of who we're targeting, but holding audience feedback will help back up what we've already decided. By having more audience feedback, we're also observing a wider audience and potentially discovering more people to feed our product to. We're also hoping to find a pattern correlating between certain groups of people, which will hopefully be displayed through the questions we will ask.
The questions we're planning to ask are:
- Age
- Occupation
- Gender
- Ethnicity
- Hobbies
- Region
During class we researched different styles of questioning and the difference between open and closed questioning. Open questions are questions that lead to longer answers (What do you think about the weather today?), whereas closed questions generally create short yes or no answers (The weather's nice today, isn't it?).
I'm not sure whether to conduct the questionnaire online or personally, but we'll figure it out soon.
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